The Channel Is Fighting Itself
PROBLEM:
You’re already on Amazon. Seller Central and Vendor Central (or Amazon vs. your 3P) bid on price, stock, and content. Unauthorized sellers take the Buy Box. MAP slips. Someone on your team is still babysitting the account.
SOLUTION:
We become the single Amazon operator. 1P or 3P by SKU, Seller Central taken on, live Vendor Central used where it wins, one forecast and one brand-protection plan.